Arata is an Indian D2C personal‑care brand founded in 2018 by Dhruv Bhasin and Dhruv Madhok, headquartered in New Delhi. Arata +2 Wikitia +2 The brand specialises in clean‑label hair care, skin care and body care products that are plant‑based, vegan, cruelty‑free and formulated for Indian hair and skin‑care needs.
Q1: What kind of products does Arata offer?
A: Arata offers hair care (shampoos, conditioners, styling creams/gels, serums), skin & body care (face wash, body wash, lotion) with an emphasis on clean, plant‑based, vegan formulas.
Q2: When was Arata founded and what is its focus?
A: Arata was founded in 2018 by Dhruv Bhasin and Dhruv Madhok, and its focus is on creating clean, chemical‑free, nature‑derived personal care solutions tailored for Indian hair and skin.
Q3: Where can I buy Arata products in India?
A: You can buy Arata via its official website (arata.in) and through online marketplaces (e.g., Amazon India, Nykaa) and selected offline stores as the brand expands.
Q4: What makes Arata different from other hair/skin care brands?
A: Arata differentiates by using vegan, cruelty‑free, nature‑derived ingredients; offering transparent formulas; and packaging that uses recycled plastics.
Q5: What should I check before buying Arata products?
A: Check the specific hair/skin‑type suitability (e.g., curly hair vs straight hair), read the ingredient list (even “clean” brands may have formulations you may or may not like), check if packaging is intact, and verify it from authorised channel to avoid counterfeit or mis‑packed stock.